We at Flex-a-lite have been leading the way in cooling product technology for over 40 years. We pride ourselves on our product design, manufacturing and marketing -– but it is our focus on continual process improvement and customer satisfaction with exceptional value and service that keeps us in the forefront of our markets.
The brand name “Flex-a-lite” serves, the passenger car, or automotive aftermarket, with belt-driven engine cooling fans, electric fans, transmission and engine oil coolers. The brand name “FAL” offers the same products to the younger sport compact market, and also offers poly carbonate windows. We designed the first plastic Heavy Duty truck fans in 1968 for Class VI & VIII trucks, and produced the first one-piece plastic truck fan in 1977, followed by the first injection molded truck fans in 1979. In 1978, Flex-a-lite developed the first electric engine cooling fan for the U.S. Aftermarket. In 1982, the company began producing vertical incubator systems for salmon and trout hatcheries worldwide under the brand name “MariSource”. We also manufacture various metal and plastic components with high-volume and high tonnage punch presses, precision press brakes of various sizes for local customers.
We sell products globally through distribution channels that are handled by direct sales managers employed at the company who then use manufacturer representatives to augment the sales effort. Fisheries products are sold directly to State and Federal government agencies, truck fans are sold through various distribution channels including Paccar, Freightliner, Volvo, GM, and Navistar.
Flex-a-lite Consolidated encourages and supports community groups as well as industry associations such as SEMA, APAA, HDBF, World Trade Center-Tacoma, Chamber of Commerce, ASQ, APIC’S, and Rotary. In May 1998, Flex-a-lite was awarded the “Outstanding Business of the Year” award by the Tacoma-Pierce County Chamber of Commerce. In October 1998, our owner and President, Rainer O. Willingham was awarded the “Boss of the Year” award by the Fife Chamber of Commerce. Flex-a-lite also was the recipient of SEMA’s Manufacturer of the Year award in 1999, and Lisa Chissus, Flex-a-lite General Manager, was awarded the Performance Warehouse Association’s “Person of the Year” award in 2001.
Our metal fabrication division and design staff completed a project with the Washington State Historical Museum and Dale Chihuly Studios, volunteering time and materials to build a Mt. Rainier Ice Caves exhibit for the 100th Anniversary celebration of Mt. Rainier National Park. Flex-a-lite’s marketing and engineering departments host interns each year.
FAL_Facilities40002In 1997, land was purchased in Fife, Washington and our company moved the entire manufacturing plant to our current 65,000 square feet facility. We share a 35,000 square foot outside storage area with our sister company, Cascade Plastics Co., and own 9 adjacent acres for future growth. The location in Fife, Washington (between Tacoma and Seattle) allows easy access to the Port of Tacoma, Interstate 5, SeaTac airport, and railway systems.
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